New Intel Branding Confirmed: “i” Series Dumped, And New Core Ultra With Original Suffixes Introduced...


Intel is officially killing off the "i" in its popular Core series of CPUs. Moving ahead, there won't an Intel Core i3, Core i5, Core i7, or Core i9 CPU. The CPU maker won't broadly refer to its next series of processors as "14th Gen," either.

Intel has confirmed it is adopting a simpler naming scheme. Moving forward, Intel will sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra. Let's look at the latest developments, which could significantly impact the buying patterns of PC users.

Intel's Identity Getting Lost In Complicated CPUS Names?

Intel claims it is simplifying the names of its CPUs primarily because the manufacturer's brand and identity were getting lost in overly complicated and lengthy terms of individual CPUs in different generations.

Intel is changing the naming scheme because of the radically different architecture and chiplet design layout adopted for the Meteor Lake chips, indicated Christopher Hirsch, Intel's director of product branding":

"When we looked at how the tech press, our retailers, our OEMs, our partners talk about it, it was interesting to see how we got shortchanged all the way to a letter and a number."

Simply put, it was the word "Core" and not "i5" or "i7" that triggered associations with Intel. Intel implied that the alphabet "i" appended to the CPU's name had little significance. But after dropping the "i", sellers and buyers can't shorten the name as easily. "People won't walk around saying 'I bought a seven.'" Quipped Hirsch.

Buyers Will Have To Welcome Intel Core Ultra Series CPUs

Intel is not dropping the word Core or the numbering hierarchy. Simply put, there will be Intel Core 3, 5, 7, and 9 series CPUs. However, they won't have the name Core i3, Core i5, and so on.

appears Intel has only dropped the alphabet. The rest of the naming scheme stays identical to the previous iterations. However, Intel is introducing the Intel Core Ultra series CPUs. Buyers will have to accommodate the word Ultra in the Intel CPU naming system.

Additionally, Intel will continue using alphabets at the end of the CPUs to denote additional capabilities, intended hardware platform, or TDP about a CPU. For example, CPUs will continue to have alphabets such as H, HK, HS, U, or K at the end.

Intel claims the new branding structure is designed for the company's future client technology roadmap. It will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades, concluded Intel.

Post a Comment

أحدث أقدم